Identify risks and countermeasures in good time
Risks that can damage a company are manifold and often not obvious. They also differ diametrically from each other, depending on the business area. One might think of them:
Danger to life and limb of employees
Danger to life and limb of third parties
Danger to corporate assets
Danger to the reputation of the company
In any case, management is measured by what it has done as a precaution to minimize risk and what it can do to manage events. A conscientious analysis of potential risks, appropriate measures to avert or minimise them and thorough preparation and contingency planning for the eventuality of an event help to keep the damage to reputation to a minimum and even to emerge strengthened from an event.